03.29.06

Sports Illustrated is coming to China

Posted in News at 7:26 am by Nicole

Both the Sports Business Daily and Japan’s Mainichi Daily News are reporting today that Sports Illustrated will be launching a biweekly Chinese-language edition starting in the fall of 2006. The Chinese team producing the edition will be based in Beijing and will initially focus on coverage of professional basketball and European football.

The launch of a Chinese-language edition of SI is great news for sports enthusiasts inside China and testament to the fact that more and more American magazine brands are trying their luck in the Chinese publishing market. Sports and lifestyle titles abound, but the introduction of the most widely read sports news magazine into China is a clear indication that SI believes the market for sports news inside China is growing and will only get larger and larger as the 2008 Olympics approach.

~ Nicole

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