04.19.06

Women’s Boxing Has Arrived in China

Posted in General at 3:17 pm by Nicole

Two stories today on the emergence of women’s boxing in China – a story in today’s China Daily reports that women in China are gravitating towards boxing as a fitness activity, and Xinhua reports on a recent boxing tournament in Chengdu, where 29-year-old Zhang Xiyan won the World Boxing Council women’s lightweight crown.

Sports marketing continues to be a hot topic in China – here, an article in the China Economic Net about current opportunities in the sports marketing world. I’m hoping the CEN gets a native English speaker on board soon to clean up their English, but their meaning still comes through fairly well.

OregonLive.com has a great piece on the challenges faced by advertising agency Wieden+Kennedy as they opened up their Shanghai office. “Just Do It” doesn’t translate into Chinese – and censors telling the agency what they can and cannot show on Chinese television might not translate with Americans – but both sides are trying their best to understand each other. This is a great piece on the realities of Western business and Chinese pop culture coming together under the gaze of conservative Chinese protectors.

Lots of hand-wringing this week as men’s field hockey stages a World Cup qualifying tournament in Changzhou, China. The New Zealand “Black Sticks” are still alive in the tournament, while Malaysia is in angst after its men suffered a loss to France, 4-1. Korea is still in the hunt for a qualifying spot for the World Cup tournament, to be held this September in Germany. Read more about the tournament at the International Hockey Federation website.

Foreign coach sought for China’s men’s Olympic football squad – this news in today from the China Daily.

The China Daily also reports that the upcoming IAAF world junior track and field championships will provide its junior stars with an opportunity to test themselves against the best in the world. It’s not a secret that China isn’t exactly a world track and field superpower, and in reality it will take longer than the next two years to groom a stable of champions, but this event will showcase the best of China’s next generation, as well as giving Beijing yet another chance to host a major event in the run-up to 2008.

I’m a little bit behind in posting articles, but this one from CRIEnglish.com last week is worth the read – an analysis of why China’s golfers made such a poor showing at the China Open in Beijing and how the China Golf Association hopes to develop young Chinese talent in the future.

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