Posted in General at 8:36 pm by Nicole

Word on the street is that many marketing professionals are beginning to work seriously on their plans for Olympic sponsorship for 2008. For that reason I’ll begin to add more information to the blog regarding news about the Beijing Organizing Committee for the Olympic Games (BOCOG). The executive board of BOCOG held its 66th meeting in Beijing on Thursday, April 20. On April 19, Wang Wei, the executive vice-president and secretary general of BOCOG, held a meeting with the vice-president of Johnson & Johnson regarding their sponsorship of the 2008 Olympics. The company has signed an agreement with BOCOG to become a partner for the 2008 Games.

The place to go online for all official BOCOG-related activities is their English language website. I’ll include notes on as many of the goings-on of the committee as I can on a regular basis.

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