04.27.06

Get to know Sohu and Shanghai Media Group

Posted in General at 1:04 pm by Nicole

Two of the big players in Chinese media right now are Sohu.com and the Shanghai Media Group. Both are making big money in sports-related content distribution within China. If you’re in the business of sports media or advertising, these are two of the names to know.

MSN Money published Sohu’s first-quarter 2006 unaudited financial results today. The numbers look impressive: over US$30 million in revenues, an increase of 32% over the same period in 2005. The article also includes quotes from CEO Charles Zhang, who notes that strategic partnerships connected with the Olympics and World Cup are part of the company’s strategy to increase wireless content offerings – including a partnership with the Shanghai Media Group. For more information about Sohu in English, check out their English-language website.

Yesterday, Broadcasting & Cable reported that the Shanghai Media Group has partnered with the NBA to bring high-definition NBA broadcasts to China, and will broadcast five games of the 2006 NBA playoffs live in China. The Shanghai Media Group English-language website isn’t yet terribly well-developed but it provides a decent introduction to the company. Chinese readers can log in here to check out their regular homepage. SMG’s sports-related news webpage in Chinese can be found here.

It’s a bit of old news, but in a piece published in February, Broadcasting & Cable reported on the relative successes of NBC’s broadcast of the 2006 Olympic Winter Games in Torino, Italy. The article discusses how content providers are thinking through the packaging of Olympic content for 2008, particularly given the twelve-hour time zone difference between Beijing and Eastern Daylight Time in the United States. The moral of the story seems to be: broadband. Olympic television is far from dead, but it sounds from this piece as though it may experience a broad restructuring before Beijing.

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