06.08.06

Track and field, Football and More

Posted in 2008 Olympics, Basketball, Football, Sports Business, Track and Field/Athletics at 11:53 am by Nicole

Tennis: Zheng Jie and Yan Zi are another step closer to a second Grand Slam title. They defeated Anna Chakvetadze and Elena Vesnina (4-6, 6-2, 6-1) yesterday to advance to the semifinals of the French Open. Their next opponents are the 5th-seeded team of Daniela Hantuchova and Ai Sugiyama.

Track and Field: The Harry Jerome Track Classic will be held later today in Vancouver, Canada. The meet features a competition between the Canadian and Chinese track and field teams for the Pacific World Cup. The Runner’s Web feature linked above has lots of excellent information about the history of the competition between the two countries.

In Turin, Italy, Ma Ning won the women’s javelin in the IAAF athletics meeting held earlier this week. Ma won the event with a throw of 59.91m. Second place went to Zhara Bani (59.04m). In Florence, Russia beat China and Italy in a three-way meet that saw a young Chinese team getting experience ahead of 2008.

Football: China’s “friendly” against France yesterday wasn’t too friendly to French striker Djibril Cisse. Cisse broke his leg during the match, which will keep him out of the World Cup. Fox Sports Australia (via Agence France Presse) has the story.

With all the hoopla about tomorrow’s start of the men’s World Cup, here’s a reminder for football fans everywhere: don’t forget about the women. The 2007 Women’s World Cup in Football will be held in China from September 10-30. Unlike in the men’s World Cup, the women’s event is extremely strong in China and the host country should be a contender.

The World Cup tour group mess involving a Chinese ticket agency continues, according to the Daily Yomiuri. Steep cancellation fees for airline and hotel reservations will mean no refunds for the 608 people who bought tour packages through Max Air Service in Japan, which was to have received World Cup tickets through China International Sports Travel Corporation.

Basketball: India should follow the “China model” in developing grassroots interest in basketball, according to former NBA player Robert Reid. Zeenews.com (India) is running a story on Reid’s recent trip to a three-day youth basketball camp in India. According to the article, Reid would like to see India focus on developing a team that can place in the top five in the Asian Games or the Commonwealth Games – a strategy employed by China to build support for the game. Whatever China did, it sure is working – the China Sports Blog gets many inquiries daily from people who want to know when the NBA finals will be shown on CCTV-5. If India can do for the NBA what China has already done, watch out.

Sports Business: “Cross-media technologies.” That’s the buzzword for all of the marketing around the World Cup that focuses on delivering information content to subscribers through a variety of media, including of course mobile phones and other “mobile” media-delivery devices. Information Society Technologies has a feature story on the ways in which cross-media technologies are being used to market the World Cup.

Havas has launched a sports-marketing arm in China, according to Forbes. Lucien Boyer, CEO of Havas’s sports marketing division, is quoted in the article as saying that he expects China to have the second-largest advertising market in the world within a decade.

2008 Olympics: UPS has signed a memorandum of understanding with BOCOG to provide express delivery services during the Beijing Olympics. Elsewhere in Olympic planning, Beijing is working on responses to any public-health outbreaks that could occur during the Olympics.

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