EuroBiz magazine on sports marketing in China

Posted in Sports Business at 1:57 pm by Nicole

An article crossed my desk today from the February 2006 issue of EuroBiz magazine, the journal of the European Union Chamber of Commerce in China. Check it out – “Sporting Chance” is an excellent read on the state of sports marketing today, especially regarding Liu Xiang, arguably the country’s most marketable sports star.

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