Nike opens on Wangfujing Dajie

Posted in 2008 Olympics, Sports Business at 5:17 pm by Nicole

For non-Beijing-fluent CSB readers, Wangfujing Dajie (“Wangfujing Big Street”) is the central shopping district in Beijing, especially for the well-to-do, and of course, foreign visitors. It’s located just due east of Tiananmen Square and the Forbidden City in central Beijing. Today, Nike opened its flagship store there, with the help of 2004 Olympic gold medalist Liu Xiang, sure to be the face of next year’s Beijing Olympics.

Nike opens flagship store in Beijing (Presseportal)

Lonely Planet’s Beijing Map (Wangfujing Dajie is just to the right of the Forbidden City)

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